Today marks a milestone we've been working towards for two years. Ms Online Shop is officially live in Auckland, New Zealand — and we couldn't be more excited to bring fresh, locally-sourced groceries directly to your door.
Why Auckland?
Auckland is one of the most vibrant food cities in the Southern Hemisphere. The city's farmers' markets, artisan producers, and multi-cultural food culture make it the perfect launchpad for a platform built around quality and community. We've spent the past 18 months forging relationships with over 60 local vendors — from organic farms in Pukekohe to boutique bakeries in Ponsonby — to bring you an unmatched selection.
“We're not just a delivery service. We're a bridge between Auckland's incredible food producers and the families who love to eat well.”
— Sarah Mitchell, Head of Marketing
What You Can Expect
- Same-day delivery on orders placed before 12pm
- Over 2,000 fresh and pantry products at launch
- Real-time stock updates from every vendor
- Zero-markup on vendor prices — you pay what the stall would charge
- Eco-friendly packaging on all perishable orders
Our app is available on iOS and Android and takes less than two minutes to set up. Your first order ships free, and we've partnered with local drivers who know Auckland's streets better than anyone.
What's Next
We're already planning our expansion to Hamilton and Wellington later this year. But for now, all our energy is focused on making Auckland the best it can be. We want every order to feel like a trip to your favourite market — just without leaving home.
Thank you to everyone who believed in us, signed up to our waitlist, and spread the word. This is just the beginning.
